the Trius leadership team

Mark Heckman

Co-founder and CEO

Mark’s retail experience includes senior marketing positions at Randalls-Tom Thumb and Marsh Supermarkets .  He has broad experience in category management, shopper research, store layout and brand partnerships.  Mark is past Chairman of the Food Marketing Institute’s  Consumer Research Committee. 

Dave McGuigan

Co-founder and Business Development Lead

Dave is a business development specialist with over 35 years of experience in retail, CPG and sports marketing partnerships.  Among his many notable clients, he has developed marketing programs and partnerships with HEB, Marsh Supermarkets, The Detroit Red Wings, and the IMG Group.

Reid Meyers

Chief Legal Counsel

Reid is an attorney with a diverse record of both private and public sector business  accomplishments. Reid was USAA’S corporate attorney handling corporate mergers & acquisitions , corporate litigation, employment, and corporate real estate transactional matters. USAA is a $85B financial services enterprise. 

Peter Abell

Co-founder and Retail Technology Expert

Pete is a retail industry technology veteran with deep experience in store level and customer facing technology and business model economics. His career has included leadership and consulting roles at Jewel Companies, Marsh Supermarkets, AMR Research, Catalina Marketing, Pricer, E-ink, and MIT.